Red Button News
15 October 2010
Red Button chairman appointed to ACMA
The Minister for Broadband, Communications and the Digital Economy Senator Stephen Conroy has announced the appointment of Professor Reg Coutts as a new part-time Authority Member of the Australian Communications and Media Authority (ACMA).
Professor Coutts is the chairman and co-founder of Red Button Technologies, an Adelaide based telecommunications start-up.
22 September 2010
Telstra looks to start-up for new technology
Red Button was shortlisted in this year’s Telstra Innovation Challenge and made a final presentation in Melbourne to a panel of Telstra executives and external business partners.
“We believe that Telstra has potential interest in our technology” said Professor Reg Coutts, Chairman Red Button Technologies. “What we have developed is a system that we call a ‘Connectivity Server’. It’s a cloud computing application that allows us to build new Telecommunications products and get them to market – rapidly.”
“Our technology is disruptive because it cuts the time and cost of new product development dramatically.”
21 September 2010
Facebook site strikes a chord with 'Sandwich Generation' women
A facebook site recently created and sponsored by Red Button Technologies, has seen a surprising amount of enthusiasm by Australian women and even some from overseas.
Woman are now expected to provide a second income to their households but many are also taking on the burden of raising both their children and caring for aging parents.
They’re called 'The Sandwich Generation' a mostly female group who bear the full brunt of child care and aged care.
The Sandwich Generation discussion has only been running for a couple of weeks and has collected nearly 200 followers. The profile of people is 98% female with 80% being aged between 40 and 60 years.
19 September 2010
Help for non-English speaking people in an emergency
Older people with poor English language skills are more vulnerable in an emergency situation due to language barriers when attempting to communicate with emergency services.
Red Button Technologies has addressed this problem by providing a new service to enable a person to rapidly contact multiple friends or family with a single phone call, who can then provide assistance or contact emergency services acting as an interpreter on their behalf. This system works with any telephone.
16 September 2010
New personal emergency alerting service works on any phone
Adelaide based Red Button Technologies today launched its first product; a network based service that turns an ordinary telephone into an efficient personal emergency alerting device.
The system addresses ambiguous emergency situations particularly for older people by facilitating a fast connection to a group of friends and family who can provide consultation in a suspected emergency. If needed, an immediate three way connection to Triple Zero is available at the press of a single button.
13 April 2010
Do we expect too much from Triple Zero?
Professor Reg Coutts has been working on developing a method for addressing the Triple Zero Dilemma. The Triple Zero dilemma is about how to best satisfy two conflicting sides of the emergency services equation; on one hand promoting a clear public message to call Triple Zero "sooner rather than later" in an emergency, on the other hand warning people to only call when they have a “critical need” to avoid clogging emergency services with nuisance calls.
Red Button’s first product Assure Connect™ addresses ambigous emergency situations particularly for older people by facilitating fast connection to a group of friends and family to provide consultation in a suspected emergency and providing an immediate three way connection (conference call) to triple zero at the press of a single button.
31 March 2010
Red Button to secure patents in the US and Europe
Following on from securing PCT (Patent Cooperation Treaty) patent protection, Red Button Technologies has lodged national patent applications in Australia, New Zealand, the USA and Europe. The applications have been lodged this month ahead of planning the launch of its first product on the web in mid 2010.
9 February 2010
Agile product development - the next big thing
Professor Reg Coutts discusses ”Agile Product Development” – the next big thing in telecommunications. Telecommunications networks find that launching innovative new products is extremely difficult due to the highly integrated nature of their core systems and support infrastructure. In this article, Professor Reg Coutts tracks the progress of the introduction of intelligent networks and the role they were supposed to play in product development. Red Button proposes a new solution and introduces the concept of “agile product development”. It will mean that small innovative players can launch network level products along side the big telcos. Time to market will be measured in months - not years.
27 January 2010
Red Button signs deal with Primus Telecom
Red Button Technologies has entered into an arrangement with Primus Telecom to access their VOIP gateway service and data centre hosting.
The deal provides Red Button with access to telecommunications networks via normal commercial high speed interfacing and a cost effective and robust operational capability necessary for providing a high availability, high capacity, and high reliability core system.
19 January 2010
Red Button opens Melbourne office
Rapidly growing start-up Red Button Technologies has opened an office in Melbourne to house its software development team and to be closer to the main telecommunications players and sources of venture capital. The office will be home to Red Button’s software development team, employed through Red Button’s technology partner Optimation Software Engineering.
12 January 2010
Red Button identifies $130 million market
Red Button Technologies has completed market research into its Assure Connect product, the first application to be developed and hosted on its Connectivity Server technology. The research has identified a potential $130 million market for the service.
The Connectivity Server provides a platform for rapid development, prototyping and production hosting for cross platform multi-mode telecommunications based products and services.
Assure Connect is an emergency response service that enables a mobile phone to perform as a personal emergency alerting device.
24 November 2009
Red Button signs on first investor
Red Button Technologies has attracted investment from Victorian based Optimation Software Engineering to develop and commercialise our cross-platform, multi-mode telecommunications platform.
Optimation will take an equity position in Red Button through a convertible note mechanism, as the company’s technology partner.
Red Button Technologies CEO Justin Wearne said that the deal sees Optimation developing, implementing, and providing the ongoing provisioning for Connectivity Server.
16 January 2009
Red Button receives COMET grant
Chief Executive, Justin Wearne announced today that Red Button had been offered funding assistance by the Federal Government in the form of a Commercialising Emerging Technologies (COMET) grant.
“We are delighted to have been offered this grant, not just because of the financial assistance that it provides but also because it is a third party endorsement of our Connectivity Server technology.”
“Our COMET advisor Hugo LeMessurier, helped us to identify the Connectivity Server as a core enabling technology for the development and hosting of telecommunications products and services. There is clear gap in the market place for such a development platform and this is the innovation that attracted the COMET grant.”
“The realization of the platform technology will be the launch of our network level service (product number one) sometime in 2010. This will be more than a proof of concept it will be our first revenue stream.”
Red Button completes proof of concept
Unico Computer Systems (Melbourne) completed construction of the Connectivity Server proof of concept/protype.
Pendent prototype completed
Working prototype and production model of a wide area Personal Alert Pendent based on mobile phone techonology is completed.
Red Button Technologies formed
Professor Reg Coutts and Justin Wearne sign shareholders agreement and form Red Button Technologies Pty Ltd.